Episode 102: How Casey White Scaled Jaju Pierogi to 2,500 Stores
On this episode, we're hanging out with Casey White, Co-Founder and Co-CEO of Jaju Pierogi, to hear how she turned a niche Polish dumpling into a nationally known brand. From selling out at farmers markets to landing in over 2,500 grocery stores like Whole Foods, Sprouts, and Costco, Casey shares the behind-the-scenes highs and lows of growing a bootstrapped business. She opens up about early doubts, what made her double down on such a specific product, and how she and her team stayed scrappy while scaling.
We also get into the real talk—like what it’s actually like to survive in the tough world of grocery retail, why some big risks paid off (and some didn’t), and how Shark Tank taught her more than she expected. Casey doesn’t hold back when it comes to the hard stuff, from shelf space battles to founder burnout—and she shares what she’d do differently if she could start all over again. If you're building a brand, thinking about going national, this one’s for you!
JAJU PIEROGI: https://www.jajupierogi.com/
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