Episode 132: How Eliza Shirazi Built an Award-Winning Fitness Brand From Scratch
In this episode, we sit down with Eliza Shirazi — founder of Kick It and The Fempire® — to unpack how she turned a college passion project into an award-winning, nationally recognized fitness brand. Eliza shares the early vision behind Kick It, the turning points that shaped her growth (including her game-changing New Balance partnership), how she built a nationally accredited certification, and the intentional community-building strategies that keep her movement so powerful today. We dive into virtual fitness, entrepreneurship, brand identity, and what it truly means to create a “fempire” built on empowerment, connection, and impact. Enjoy!
Kick It: https://www.kickitbyeliza.com/
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FIXXED: https://www.fixxedstudios.com/
Sweat Fixx: https://www.sweatfixx.com/
