Episode 135: Don’t Make This One Mistake in Your PT Business
In this episode, we break down one of the biggest mistakes PTs make when opening a cash-based practice: not tracking the right metrics. We talk about why being “busy” doesn’t automatically mean you’re profitable, and how flying blind leads to overworking and under-earning. You’ll learn the four numbers every PT owner should be tracking from day one—phone consult conversion rate, new client evaluations, retention, and lifetime value per client. If you want more clarity, predictability, and control in your PT business, this episode is for you!
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